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We focus on practical solutions to today’s strategic marketing and communications challenges. Whether it’s a product strategy or new service being launched, experience has taught us never to underestimate the value of good, solid research, coupled with a generous helping of marketing commonsense.<\/o:p><\/FONT><\/FONT><\/SPAN><\/P>\n

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Our marketing consultancy has been founded on ‘rock solid’ principles applied over many years to support clients in developing strategies to improve their business.  <\/SPAN>The approach we take involves having a detailed understanding of your requirements and working with you to create a bespoke solution with which you can be comfortable.<\/o:p><\/FONT><\/FONT><\/SPAN><\/P>\n

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Strategic marketing done well supports the business plan and usually involves a number of stages - each building upon the last.  <\/SPAN>It has to demonstrate not only an understanding of the product or service and customer segmentation, but also the changing environment and nature of the likely competition.  <\/SPAN>Communication plans developed as part of the strategy focus on the classic ‘marketing mix’, an effective way to describe the actions that need to be taken in order to achieve the desired objectives.<\/o:p><\/FONT><\/FONT><\/SPAN><\/P>\n

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I’d be happy to discuss this process with you and help you to develop your business.<\/o:p><\/FONT><\/FONT><\/SPAN><\/P>\n

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We also recognise the growing importance of the Internet as a marketing medium and tool. The world is changing fast. Customers are often technologically sophisticated and media savvy.  <\/SPAN>Having a well designed, accessible website is already essential for many businesses in the 21st<\/SUP> century and we have experience of working with clients to develop their online presence.<\/o:p><\/FONT><\/FONT><\/SPAN><\/P>");